USF – CBSI Inaugural International Conference change title to “USF – Cracking the U.S. Market: Opportunities & threats for Chinese Multinationals”


BPMer Yvonne Fu served as moderator in USF’s annual China Business Studies Initiative (CBSI) program. The conference explored how Chinese firms address challenges faced in the U.S., as well as the strengths and weaknesses of Chinese multinationals implementing a sales force, R&D, and even manufacturing in the US.